DAZN has become one of the most influential forces in sports media, giving fans what they love via the most convenient route – mobile applications. The company wants to be the go-to app globally for sports content. Founded in 2007, DAZN has been on a mission to shake-up the established order in the sports industry.
A $2.1 Billion Entry into Australia
DAZN recently agreed a deal to purchase Australian media giant Foxtel Group from News Corporation for a reported $2.1 billion. Foxtel is a major media outlet, with nearly five million subscribers. The group also owns Kayo Sports, BINGE and Hubbl, giving DAZN a strong foothold in the sports-crazed Australian market.
The deal will allow Foxtel and Kayo get to keep their identities even though they will operate as a DAZN company, ensuring that the customers don’t lose their trust in each brand. Key local sports such as football, rugby and cricket will remain on those platforms and be absorbed seamlessly into the DAZN ecosystem.
DAZN’s advanced streaming technology will significantly upgrade the viewing experience for sports fans who use Foxtel app suites.
Betting on the Future
DAZN’s acquisition of Foxtel is a big deal for the Australian betting industry. The best sports betting app in Australia already covers many competitions that Foxtel and DAZN stream live.
Online punters will get more live coverage and potentially better data for predictions and access to more tools that enrich their betting experience.
DAZN Bet, the company’s sportsbook, has not entered the Australia market yet. However, they are expected to launch there after setting up shop in the United Kingdom, Italy, and Germany.
The company generally operates in markets where gambling is rampant. With Australia recording massive annual betting revenues, DAZN would be foolish not to jump on the bandwagon.
DAZN has a deep bag of sports rights and years of experience embedding modern features on their apps. This will help to distinguish them from the rest of the pack in Australia.
DAZN’s Financial Muscle
According to Ampere Analysis, streaming platforms will spend $12.5bn to acquire sports rights in 2025, and DAZN accounts for one-third of that sum.
- DAZN forked out $1bn to seal a broadcast deal for the 2025 FIFA Club World Cup.
- They have aggressively purchased rights across Germany, Spain, France and Australia.
While subscription numbers are fluctuating, DAZN keeps betting on live sports. Adverts have become a source of revenue, and live sports drive subscriptions.
- Peacock registered two million sign-ups during the 2025 National Football League (NFL) playoffs.
- While Netflix got 1.5 million from the Jake Paul versus Mike Tyson exhibition fight.
Sports is worth the punt for streaming platforms, and DAZN is eager to capitalise.
The UFL Goes Global with DAZN
The most recent addition to the mix on DAZN is the United Football League (UFL), a professional spring football league co-founded by wrestling legend Dwayne ‘The Rock’ Johnson.
Every UFL game in the 2025 season, including the play-offs and championship, will be streamed on DAZN for free. They are also available to all DAZN users across the globe if the app is compatible with the user’s digital device.
DAZN is taking American football to far-flung counties via smartphones, smart televisions and tablets with no paywall to disrupt viewing.
The UFL fortifies their American football catalogue, which includes the NFL Game Pass and the European League of Football. DAZN is attracting more American Football fans and giving them every flavour of the sport.
DAZN does not just stream content – it creates experiences. The app has sleek interfaces, real-time statistics, replays, unbeatable personalisation and exciting features for the modern sports fan.
